Saturday, 10 January 2015

Ebay selling tips

Top tips for selling on Ebay

Online shopping has grown in popularity in the past few years and online shopping retails are predicted to grow steadily to $370 billion in 2017, up from $231 billion in 2012. Ebay is the most user friendly website I have used to sell my old and unwanted items but it's important to making your items sellable, even if it is a grotty pair of shoes. Here i'll show you what to do and what NOT to do when listing an item or product. It's unbelievable how much of a difference such minor details make.

THE PHOTO

Good first impressions are vitally important. It only takes a quick glance at a picture for someone to continue scrolling past your item.
So, make it as clear as possible!!!!
Wait for a clear day and make sure the room is well lit with daylight instead of artificial light as this will make it look more appealing and professional.
It is essential that the picture isn't blurry and the background it not untidy/disorganised. 
Let's put it into perspective, would you buy an item, eg a jacket, that has been taken in an dark room where you can see rubbish in the background?? I certainly wouldn't.
Also, remember, the more pictures the better! Customers want to know every tiny detail about the product before buying; the more they know, the more they are likely to bid or click the 'buy it now' button. 

Ebay is about quality AND quantity.

Bad vs Good





THE TITLE

Include as much information as possible.
Instead of keeping it simple, write as many details as you can fit so it is more likely to pop up in searches and consequently get more views.
Include things like size, colour, style, brand, shape, gender, serial number, condition etc. (these are only a few examples).

Good vs Bad



BE HONEST

There is honestly no point in lying to make your item sound better than it really is. The only outcome is that you will receive bad reviews when the customers parcel arrives and it's not the same as the description or images. Lower % feedback means people are less likely to buy from you in the future. 

THE DESCRIPTION

Make it clear and easy to follow/understand.
Include as much information as possible.
Say things like: 'from a smoke-free household' to make it sound more appealing.
Remember to be honest.
If you remember what the original price of your item was then mention that so customers can see the discount you've put up (if you have lowered the price)

Good vs Bad



THE PRICE

Research your product to see your competitor's pricing. There is no point listing your item for £20 when it sells for £10.
On Ebay you have 4 options:
Auction
Buy It Now
Best offer
Auction or Buy It Now option.

Quite often people auction so start prices low and if it is a popular item eg an iphone, then bids will increase. An item can go from a starting price of £0.99 to £10+ easily, depending on how much interest there is.

I usually use buy it now if it is an expensive product or if it is for teenagers.

Best offer allows room for negotiation which is sometimes useful. You can reject or accept the customers offer.

TIMING

People are most likely to shop in the evenings/nights, so timing is key. Put up your items so that their listing time will end either a Friday, Saturday or Sunday later on in the day. Be strategic!

Best of luck to everyone!




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